Privacy Policy

Last updated: August 18, 2026

This privacy policy explains how Gaël Delcros, operating under the trade name Blood & Roots and the brand AfrknBlood, collects, uses, stores, and protects the personal data of users of the website https://afrkn-teeshirts.afrknblood.com/.

We attach particular importance to the protection of your personal data and undertake to process it in accordance with the General Data Protection Regulation (GDPR) and applicable French law.

1. Data controller

The data controller for the personal data collected on the website is:

For any questions regarding the protection of your personal data or to exercise your rights, please contact us at: afrknblood@gmail.com.

2. Personal data collected

Depending on your use of the website and your order, we may collect the following categories of data:

Identification and contact data

• First and last name
• Email address
• Phone number, when necessary
• Delivery address
• Billing address

Order data

• Products ordered
• Size and quantity of products
• Order amount
• Delivery address
• Information required for order tracking and processing
• Order history and exchanges with customer service

Technical data

When you browse the website, certain technical information may also be collected, including:

• IP address
• Device type
• Browser used
• Operating system
• Pages viewed
• Date and time of connection
• Data relating to navigation on the website

This technical data may be collected by our technical tools and, when you have consented, by certain analytics or advertising tools.

3. Purposes and legal bases

We use your personal data only when necessary for the purposes described below.

Pre-order and order processing

We use your data to:

• register and process your pre-order;
• confirm your order;
• process payment;
• prepare and have the products manufactured;
• organize delivery;
• provide you with information relating to your order;
• handle customer service requests;
• process any returns or refunds.

Legal basis: performance of a contract.

Payment

Payments are processed by Stripe.

We do not store full bank card details directly on our servers.

Payment information may be transmitted to Stripe to enable secure transaction processing.

Stripe processes data in accordance with its own privacy policy and applicable terms.

Manufacturing and order preparation

In order to manufacture and/or prepare the ordered products, certain information required for order fulfillment may be transmitted to our manufacturing provider Green Printz.

This information may include:

• the ordered product;
• the size;
• the quantity;
• information required for preparing and shipping the order.

Legal basis: performance of a contract.

Customer service

We may use your contact details to respond to your requests and provide after-sales service.

Legal basis: performance of a contract or legitimate interest, depending on the nature of the request.

Security and fraud prevention

Certain data may be used to:

• secure the website;
• detect fraudulent behavior;
• protect transactions;
• prevent abuse and cyberattacks.

Legal basis: legitimate interest and, where applicable, legal obligation.

4. Advertising and Meta Pixel

We may use Meta advertising tools, including the Meta Pixel, to measure the effectiveness of our advertising campaigns and, where permitted, to deliver tailored ads to users who have visited our website.

The Meta Pixel may enable Meta to receive certain information about your browsing and interactions with our website.

Trackers used for advertising or personalization purposes requiring consent are activated only after your consent has been obtained.

You can refuse these trackers or change your choice at any time via our cookie management tool.

Legal basis: consent.

5. Cookies and other trackers

The website may use various types of cookies and trackers.

Necessary cookies

Certain cookies are strictly necessary for the operation of the website, in particular to:

• ensure the technical operation of the website;
• retain certain preferences necessary for its operation;
• ensure security;
• enable the shopping cart or checkout process to function.

These cookies may be used without consent when strictly necessary for the requested service.

Statistical cookies

When we use audience measurement tools requiring consent, these are activated only after you have agreed.

Advertising cookies

Cookies and trackers used for advertising purposes, including those associated with the Meta Pixel, require your prior consent when they do not benefit from an exemption.

You can:

• accept cookies;
• refuse them;
• customize your preferences;
• withdraw your consent later.

Refusing non-essential cookies must not prevent access to the website’s essential features.

The CNIL reminds us that consent to trackers subject to consent must be prior, freely given, specific, informed, and withdrawable as easily as it was given.

6. Consent management

On your first visit, a consent banner may allow you to manage your preferences regarding cookies and other trackers.

You must be able to accept or refuse trackers subject to consent with equivalent ease.

You can also modify or withdraw your consent at any time via the “Manage my cookies” link available on the website.

7. Recipients of data

Your personal data may be accessible, to the extent necessary for their functions, to the following categories of recipients:

• Blood & Roots / AfrknBlood, for website and order management;
• Stripe, for secure payment processing;
• Green Printz, for manufacturing and, where necessary, preparing or shipping orders;
• our technical and hosting providers;
• providers used for website security;
• Meta, when you have consented to the relevant advertising trackers;
• administrative or judicial authorities when required by law.

We do not sell your personal data to third parties.

8. Data transfers outside the European Union

Some of our technical providers or partners may process personal data outside the European Union or the European Economic Area.

When this is the case, we ensure that transfers are carried out in accordance with GDPR requirements and rely on a legally recognized transfer mechanism, where required.

The providers concerned may include certain international payment, hosting, technology, or advertising service providers.

9. Data retention period

We retain personal data only for as long as necessary for the purposes for which it is processed and in accordance with applicable legal obligations.

In general:

• Order and invoice data: retained for the periods required by applicable accounting and tax obligations;
• Data required for customer service: for the time necessary to process the request and, where justified, for the time necessary to manage any potential dispute;
• Data used for advertising purposes via cookies: according to the applicable cookie lifetimes and your consent choice;
• Navigation data related to statistical/advertising tools: according to the settings and lifetimes of the tools used.

Exact retention periods may vary depending on the nature of the processing and applicable legal obligations.

10. Your rights

Under applicable regulations, you have the following rights in particular:

Right of access

You can request information about the personal data we hold about you.

Right of rectification

You can request correction of inaccurate or incomplete data.

Right to erasure

In certain situations, you can request the deletion of your personal data.

Right to restriction

In certain circumstances, you can request that the processing of your data be restricted.

Right to object

You can object to certain processing of your data, in particular when it is based on our legitimate interest.

Right to data portability

When the legal conditions are met, you can request to receive the personal data you have provided to us in a structured, commonly used format.

Withdrawal of consent

When processing is based on your consent, you can withdraw it at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal.

11. Exercising your rights

To exercise your rights or ask a question about the processing of your personal data, please contact us:

Email: afrknblood@gmail.com

Please specify, where necessary, the subject of your request and sufficient information to identify you so that we can process your request.

We may request additional information when necessary to verify the identity of the applicant.

12. Complaint to the CNIL

If, after contacting us, you believe that your rights regarding your personal data are not being respected, you can file a complaint with the Commission Nationale de l’Informatique et des Libertés (CNIL).

13. Security

We implement appropriate technical and organizational measures to protect personal data against:

• unauthorized access;
• loss;
• destruction;
• modification;
• unauthorized disclosure.

Payment is made through a secure payment infrastructure provided by Stripe.

14. No current newsletter

As of the date of the last update of this policy, Blood & Roots / AfrknBlood does not offer a newsletter or regular commercial prospecting campaign by email.

If a newsletter or commercial prospecting system is subsequently introduced, users will be informed in accordance with applicable regulations and, where necessary, their consent will be collected before any commercial communications are sent.

15. Changes to this policy

We may amend this privacy policy to take account of:

• changes to our services;
• changes to our website;
• changes to our providers;
• changes to applicable regulations.

The date of the last update is shown at the top of this page.

We encourage you to check this page regularly to stay informed of any changes.